For a cool 90 million euros ($135.8 million), Audi now owns a 9.09% stake in Bayern Munich, the richest and most successful soccer club in Germany. Audi didn’t just purchase a stake in the club out of the blue; it has been the exclusive car sponsor of the club since 2002.
Audi CEO Rupert Stadler said that aside from the direct financial participation, Audi also is planning to strengthen the global presence of both brands in the “form of grassroots development in globally organized soccer schools.” Bayern has a record number of domestic championships and in the international arena, it has won the European Cup four times. It has sole ownership of the Allianz Arena, which boasts a 69,000-capacity. Audi is headquartered in the Bavarian town of Ingolstadt north of Munich.
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